<![CDATA[CANDYCE COSTA - Blog & News]]>Mon, 09 Dec 2019 11:30:45 -0800Weebly<![CDATA[September 13th, 2019]]>Fri, 13 Sep 2019 07:00:00 GMThttp://candycecosta.design/blog--news/september-13th-2019To start let's explain what is a CGI (in my own words and I am NOT an expert).

Basically is a computer-generated imagery created using computer software and special visual effects - it could be still or animated visual content and its used to produce images for visual art, advertising, engineering, anatomical modeling, video games and special effects and could includes Augmented Reality (AR) and Virtual Reality (VR) applications.

Have you heard about Lil Miquela?
Bermuda or Blawko?
What about Shudu?

Yeah, they are some of the new influencers in our social media, specially Instagram.

Because all of them are models! And insta is the right place to be if you are planning in becoming a model or a superstar...

But they are - besides being models - a CGI Computer-Generated Influencer.

That's it. Miquela, Bermuda, Blawko and Shunu are a computer-generated (CG) character. They are here to disrupt the fashion and lifestyle scene and it is already fooling some of us. They are so convincing that 42% of people who followed them did NOT realizes that they are NOT real, NOT humans (according recent study by the media company Fullscreen).

The Digital Influencer market is set to reach $2 billion in the next two years, according to CBS, so there is a very lucrative niche in this high competitive market. Don't forget that Kylie and Kendall Jenner, Gigi Hadid, Giselle Bundchen and Rosie Huntington-Whitely earn millions per year based on their looks, attitude, yoga poses, iced match tea, makeup, selfies while travelling around the world...they have a life that most of us envy!

Wait a minute! CGI also have a life...yeah for real...on Instagram, Twitter!
Meet Lil Miquela - 1.5 million followers

Lil Miquela, or Miquela Sousa, is a 19-year-old Brazilian-American model from Los Angeles, California. She is also a singer and Instagram Influencer with 1.5 million followers on Instagram, and has worked for Chanel, Proenza Schouler, Supreme and Prada.

She has released her third single and stars in the pages of American Vogue’s, V and Paper.
Miquela has her birthday wishes, was spotted buying some old fashion books and people are following her sometimes even not knowing what she is. A robot? A dool?

Meet Bermuda - 133k followers

Bermuda is the most controversial and a little bit of a radical "person"!
She is an ex-Trump supporter, ex Blawko girlfriend, a "robot supremacist" and she hacked Miquela's page to give her an ultimatum: tell people the truth (that shes is a CGI).

Now both are friends hanging out, going together to have lunch, drinking mocha, travelling around the world and living "life"Having a normal life! Exercising and eating healthy lunch.

Meet Blawko, 135k followers 

His name is Ronald, he is 22 yo and loves video games, doesn't clean his room and apparently is in a love triangle (between him, Miquela, and Bermuda). He is a super model, digital influencer and wear designer clothes all the time and it became a digital influencer!

Meet Shudu, 172k followers

Shudu is the first world's digital supermodel and it is a creation of beauty photographer Cameron James Wilson as an art project. She is a digital influencer and took part at Rihannas's Fenty Beauty Instagram page.
Shudu doesn't have a "life" - her instagram doesn't have eating, drinking, exercising... maybe because she is 100% focused on her model career...

Fascinates me that people interact as they are real! They share their love, their hate, they wish meet them, touch them to say hello, and they are confused if they are real, a robot...

I love the comments a part of the abusive ones - don't be a bully even if they do not have real feelings...

Meet Saya - animated CGI

This is Saya and in my opnion, the best CGI at this moment. Why? Because I can see a "human" that I can relate - the way she blinks, her hair boucing, the sweet smile...

The team have added human emotions to Saya like joy, surprise, sadness and fear and next steps is to Saya have autonomous behaviour and a natural voice (scared or excited?)

Saya is a project started in 2015 and it's created by Telyuka - Japanese artists Teruyuki Ishikawa & Yuka Ishikawa. They have been improving Saya since them...

Hollywood has been working with CGI for a long time as well, the gaming industry. So to be honest, we are experiencing this technology for a while. Have you recognize those characters? (Avatar, Gollum, Dawn of the Planet of the Apes).

Here, all of them are animated characters - so we don't feel uneasy...

When a CGI imitates a human, we feel a little bit ... nervous! Maybe we are a little bit scared of engaging with a "human" that is not a human at all and we cannot recognize this. And most of us feel scare when in front of something that is unknown. A digital person that is interacting and engaging (maybe in the future even having their own opinion about stuff).

Right now, as CGI are taking the world by storm...even when we are not aware of that.

By the way, have you heard about The Uncanny Valley???

Never? Ok, no worries, next time I will talk about uncanny valley and why as humans we feel uneasy, like if something is not right with that human...keep following me next week!

Read more about Tech that change our life!

<![CDATA[Life-changing Technology - 10 years and counting... (part 3)]]>Fri, 30 Aug 2019 07:00:00 GMThttp://candycecosta.design/blog--news/life-changing-technology-10-years-and-counting-part-3Today I am focusing on services and apps that disrupted not only the market but our lifes!

Yeah I am talking about Instagram, Snapchat, Spotify, Pinterest, Uber...

How did we cope with life without them??? I cannot even remember... do you???

(BTW, they are not my favourites, next week I will share my favourites of all time)

Spotify - Year 2006

is a digital music service that gives you access to millions of songs. ... Music for everyone. Millions of songs. No credit card needed. Do you need to add anything else??

2. Instagram - year 2010

It is a free photo and video sharing app where people can upload photos or videos and share them with their followers or with a select group of friends. They can also view, comment and like posts shared by their friends on Instagram.

3. Pinterest - Year 2010

It is a social network that allows users to visually share, and discover new interests by posting images or videos to their own or others' boards and browsing what other users have pinned. Users can either upload images from their computer or pin things they find on the web using the Pinterest.
4. Uber - Year 2009

It is a car-for-hire service that uses smartphone tech to dispatch drivers and manage fees. You can hire a private driver to pick you up & take you to your destination with the tap of a button on any smartphone device.
5. WhatsApp - Year 2009

It is a messaging app that lets users text, chat, and share media, including voice messages and video, with individuals or groups. You'll get fast, simple, secure messaging and calling for free.

6. Slack - Year 2013

It is a chat room where you can send emails, text messaging, and instant messaging so you can keep all those communication styles together in one app. The ideas is replacing emails as your main channel of communication.
7. Stripe - Year 2011

It is an online payment processing that provides the technical, fraud prevention, and banking infrastructure required to operate online payment systems.

8. Kickstarter - Year 2009

It is a funding platform for creative projects and helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality.

9. Snapchat

It is a multimedia messaging app and the big disruption here is the photo or message deletes itself after you open it, unless someone screenshots their screen but the recipient gets alerted if it happens.

It's hard to imagine a world without the internet and today!

56.1% of the world's population has internet access and 81% of the developed world have access to internet. Internet has transformed every aspect of our life and we have been impacted in a way we communicate, shopping, navigate and entertain

What kind of technology is essential in your life?
Follow us #CandyceSays #CandyceTech

<![CDATA[Life-changing Technology - 10 years and counting... (part 2)]]>Fri, 09 Aug 2019 07:00:00 GMThttp://candycecosta.design/blog--news/life-changing-technology-10-years-and-counting-part-2It's hard to imagine a world without the internet and today!

56.1% of the world's population has internet access and 81% of the developed world have access to internet. Internet has transformed every aspect of our life and we have been impacted in a way we communicate, shopping, navigate and entertain.

What kind of technology is essential in your life?

That's the end of my first part of the Tech series I am planning for a while!
Today I am highlighting a few more tech/digital modern tools and disrupt companies that change our lifes 180 graus - or it is changing our lifes!

Are you ready?

1. Google Maps - Year 2008

On September 23, 2008, Google announced Google Maps app for its Android Operating System - coinciding with the 1st Android commercial device. It has been launched in 2005.

2. Skype - Year 2003

Skype first public beta version was released on 29 August 2003 and it was founded by Niklas Zennström, from Sweden, and Janus Friis, from Denmark. Users can communicate through both instant messaging and voice chat. Voice chat allows telephone calls between pairs of users and conference calling.

3. The Cloud - Year 2006

In August 2006, Amazon created subsidiary Amazon Web Services and introduced its Elastic Compute Cloud (EC2). Cloud computing (or on-demand IT) refers to a system of using computer services over the internet and you find in 3 ways: public clouds, private cloud and hybrid-Cloud.

4. Smartwatches - Year 2012

They have debuted in 1972 (if you are thinking about a digital watch) but using the technology that we have today, they are in the arena since 2012, when its founder Eric Migicovsky launched a Kickstarter campaign to fund production of Pebble smartwatches. He hoped to raise $100,000, but ended up with more than $10 million and orders for 85,000 watches.

5. Camera (photographing) - Year 2003

The Sony Ericsson Z1010 released in 2003, introduced the concept of a front-facing camera which could be used for selfies and video calls. These cameras became common on mobile devices, such as the iPhone 4 (2010).

6. Gaming (VR) - Year 2010

In 2010, Palmer Luckey designed the first prototype of the Oculus Rift but it was in 2016 that Virtual Reality became consumer-friendly with the Oculus Rift, HTC Vive, and PlayStation VR headsets, the last became the first major commercial release of sensor-based tracking, allowing for free movement of users within a defined space.
7. Drone (non-military) - Year 2006

Started with agencies using for disaster relief, border surveillance and wildfire fighting, while corporations started using drones to inspect pipelines and spray pesticides on farms.

8. Augmented Reality (commercially) - Year 2008

Wikitude AR Travel Guide launches on 20 Oct 2008 with the G1 Android phone (HTC Dream). The Wikitude app was the first publicly available application that used a location-based approach to augmented reality.

9. 4G & 5G networks

With speeds of up to 100 gigabits per second, 5G is set to be as much as 100 times faster than 4G. The 5G networks are the next generation of mobile internet connectivity and offers faster speeds and more reliable connections. 5G will provide extreme speed, better battery life, better connectivity low latency than 4G.

10. 3D Television - Year 2010

3D television came in 2010 when Panasonic's unveiling of the world's first integrated twin-lens full HD 3D camcorder. Fujifilm launched W3, the first compact 3D camera and The Sun published the first 3D newspaper complete with a 3D glasses on June.

It's hard to imagine a world without the internet and today56.1% of the world's population has internet access and 81% of the developed world have access to internet. Internet has transformed every aspect of our life and we have been impacted in a way we communicate, shopping, navigate and entertain.

What kind of technology is essential in your life?
Follow us #CandyceSays #CandyceTech

<![CDATA[Life-changing Technology - 10 years and counting... (part 1)]]>Tue, 30 Jul 2019 07:00:00 GMThttp://candycecosta.design/blog--news/life-changing-technology-10-years-and-counting-part-1I have moved to the UK in 2008 and before I even have arrived, LinkedIn has helped me to find a job! Exactly...my love/hate relationship with this playform started back in 2008 when I was living in New Zealand and decided to move back to England for personal reasons.

So much have changed in the past 12 years and I'd like to ask you a question:

How technology has changed your life?

12 years ago, helped me to find a job in the other side of the world!

Some of our "normal" and "indispensable" daily tasks would not be possible without our smartphones, and our social life would not be the same without our Twitter or Facebook. And the evolution is not only in our basic life, the next ten years will bring significant changes in our health, homes, transport, etc.

Today, I work remotely in most of my projects and I have been strategically developing ways to work remotely and doing business even when I am sleeping. I also cannot run my business without some digital tools - or manage my team because everyone work remotely.

Are you ready?To start, let's go back in time and see some of the tech evolution:

1. Google Chrome - Year 2008

"On the surface, we designed a browser window that is streamlined and simple, like the classic Google homepage, Google Chrome is clean and fast. It gets out of your way and gets you where you want to go." Google CEO Sundar Pichai (who was vice president of product management at the time) wrote on the official Google blog.

2. GPS on smartphones - Year 2009

It's been commercially available since 1993 but not widely use as until 2009.
The iPhone became capable of handling turn-by-turn auto navigation programs and Google released a free turn-by-turn navigation software for Android phones.

3. Google's Android OS - Year 2008

Android came out in 2008 but it spent most of that year tied to a single carrier. But with a thriving App Store, strong hardware and an impressive user experience, Android was considered the chief competitor to the iPhone in 2009 and had a massive growth.
4. 4G - Year 2009

The first-release Long Term Evolution(LTE) standard was commercially deployed in Oslo and Stockholm. The standard 4G (or 4G LTE) is around five to seven times faster than 3G.

5. Microsoft Windows 7 - Year 2009

The replacement of Windows Vista was announced in October 2008
It has been praised for an improved user interface, faster performance, and fewer intrusive popups. Windows 7 is still the most widely used version of Microsoft’s OS.

6. Tesla Roadster - Year 2008

Eletric cars exist way back to 1884. However, here we are talking about the modern generation of eletric vehicles and we cannot forget the lauch of Tesla Roadster in 2008. It is a battery eletric vehicle (BEV) sports car based on the Lotus chassis produced by the Tesla Motors (now Tesla, Inc.) in California from 2008 to 2012. The Roadster was the first highway legal serial production all-eletric car to use lithium-ion battery cells and the first to travel more than 320 Km per charge.

7. IPAD - Year 2010

The first iPad was released on April 3, 2010 and it was designed, developed and marketed by Apple."It is the best browsing experience you'll ever have." described Steve Jobs introducing the iPad.There have been eight versions of it and more than 360 millions iPads had been sold until 2017 (source).
8. Amazon Kindle - Year 2008

It is a series of e-readers designed and marketed by Amazon. The device enable users to browse, buy, download, and read digital media via wireless. Just in the USA, Kindle store has over six million e-books available.

9. Spotify - Year 2008

It is a Swedish media service provider founded in 2006 and launched in 2008. It was founded in Stockholm by Daniel Ek & Martin Lorentzon and it has the company's head office in London.

Spotify has 217 million monthly users including 100 million paying subscribers and it is used in 61 countries, has 159 million active users and a library of 35 million songs and some people predicted that the company could be worth around $25 billion (£18 billion).

10. Uber - Year 2009

Uber was founded as a car service called UberCab in March 2009 by Garret Camper & Travis Kalanick. Uber has operations in 785 cities worldwide and its platforms can be accessed via its websites and apps. There is an estimated of 110 millions users worldwide and a lot of criticism from the taxi industry and classification of independent contractors for Uber drivers around the world that work as contractors with no access to benefits as well health insurance and paid holiday. (in NY as a result of complains that after expenses, drivers earn less than the minimum wage, drivers were guaranteed mininum wage).

It's hard to imagine a world without the internet and today56.1% of the world's population has internet access and 81% of the developed world have access to internet. Internet has transformed every aspect of our life and we have been impacted in a way we communicate, shopping, navigate and entertain.

What kind of technology is essential in your life?
Follow us #CandyceSays #CandyceTech

Read more about digital marketing and tech events

<![CDATA[London Tech Week - Part 2]]>Sun, 21 Jul 2019 07:00:00 GMThttp://candycecosta.design/blog--news/london-tech-week-part-2

During this week, some of my personal highlights are (of course) to watch talented women sharing their experience and expertise and to see the advanced new ways of AI, AR and IoT.

11 June: LeadersIn Tech Summit, Barbican

Some of the speakers and topic were:

Roundtables - Maintaining the Human Factor in Digital Transformation
  • Lauren von Stackelberg Global Director, Communications & Diversity at Expedia
  • Rachel Coldicutt CEO at Doteveryone
Lightening Talks - Industry Snapshots
  • Lisa Frazier EVP, Head of Innovation at Wells Fargo
Panel - Digital Skills and Talent – Creating Digital Literacy Across the Workforce
  • Rioch Edwards-Brown Founder at So You Wanna Be In Tech?
  • Jacqueline de Rojas CBE President at techUK
AI: Our Opportunity and Responsibility
  • Clare Barclay COO at Microsoft UK
Panel - Emerging Technologies: How are they changing how we do business today, and what are the implications for tomorrow?
  • Dana Tobak CEO at Hyperoptic
  • Maria McKavanagh Chief Innovation Officer at Verv
  • Sue Daley Associate Director, Technology and Innovation at techUK
Interactive Panel – Tech in a New Era of Trust
  • Melissa Sabella CEO at The Honeycomb Works
Panel Corporate Innovation - Build, Buy or Partner?
  • Jo Bertram Chief Digital & Strategy Officer at O2
  • Christina Bechold Russ Director, Samsung NEXT Ventures at Samsung NE
12 & 13 June: TechXLR8 (including the AI Summit), ExCeL
  • Jacky Wright CDIO at HMRC
  • Emma Stromfelt Chief Digital officer at Anicura
  • Annika Schroeder Executive Director AI at UBS
  • Sarah Greasley CTO at Directline Group
  • Sara Chapman Director of Brand Acceleration at Adam and Eve DDB
  • Mariam Turashvili Head of Project Management Department at National Agency of Public Registry, Ministry of Justice, Georgia
  • Dora Matheidesz Senior Innovation Manager at HSBC
  • Elisabeth Rochman Director of Innovation at Xerox
  • Anushka Patchava Expert Advisor, Healthcare, Artificial Intelligence and Blockchain at United Nations (CEFACT)
  • Gemma Cameron Head of Digital Technology Practice at Co-op
  • Emily Savage Immersive and Creative Partnerships Lead at Digital Catapult

<![CDATA[London Tech Week 2019 - Part 1]]>Wed, 03 Jul 2019 21:24:08 GMThttp://candycecosta.design/blog--news/london-tech-week-2019-part-1
London Tech week is happening and as one of the London Advocate, I am so happy to say that the city just got named world’s top tech hub!

London produced 91 tech investment projects bringing in £864m in the last 12 months and now, it's home to over 70 billion-dollar tech startups. In just five months, UK tech startups have already reached £3.8bn of funding across the tech sector which broken the half-year record for VC investment (according to Tech Nation).

In the first five months, Greensill and Oaknorth’s raises of $800m and $440m respectively from Japanese mega-investor Softbank, and takeaway startup Deliveroo’s $575m round led by Amazon. With Fintech raising to hit $2.3bn, Foodtech to $667 million and Software Startups to raise $473 million, The UK now has 78 unicorns (both current and acquire).
Tech London Week is attracting delegates from over 20 countries and I am one of them!

10 June: UK Prime Minister launches London Tech Week

The Prime Minister Theresa May on Monday (10 June 2019) launched the 6th annual London Tech Week festival, that brings together many of the biggest names from global technology and business. In her opening speech the Prime Minister said:
“Already we are one of the best places in the world to start and grow a tech business. British Tech is growing over one and a half times faster than the rest of the economy, adding more than one hundred and thirty billion pounds to our economy every year...

But if we are going to maintain our position asa global leader, our challenge is how we develop British Tech and make it even better.We want this to be the place everyone thinks of –and comes to –first when they want to develop their world changing tech ideas. This is a challenge shared between industry and Government...

Today as we sit on the cusp of the next great industrial revolution, we have the opportunity to work together and ensure that the advances we see transform our world for the better, and for the benefit of everyone. Government will back you all the way.”
She also announced ambitious commitments to ensure The UK remains the largest tech hub in Europe. It includes:
  • £153million government funding, with an additional £205million pledged by industry, to unlock the potential of quantum technologies, including accelerated drug development from quantum computing.
  • 2,500 places available for the first time for AI and data conversion courses starting next year, to equip tech-driven businesses and people across the country with the skills they need. This includes Information Classification: General1,000 government-funded scholarships to open up opportunities for people from all backgrounds.
  • Launching a study into tech competitiveness to identify opportunities and support for digital businesses to ensure the UK remains the most attractive place to build a tech business. This will be led by industry: Cindy Rose from Microsoft UK, Suzanne Ashman from LocalGlobe, Stephen Coleman from CodeBase, and Avid Larizadeh Duggan from Kobalt.

Events for 2019 include

  1. The AI Summit–the world’s first and largest conference and exhibition to look at the practical implications of AI for enterprise organisations, the actual solutions that are transforming business productivity.
  2. The Quantum Computing Summit–preparing you for the Quantum era.
  3. The Blockchain for Business Summit–Explore what blockchain can do for your business today: Real use cases, real-life examples, real business value.
  4. IoT World EuropeSummit–The European platform for organisations at the very edge of IoT innovation, for those activating change and executing transformation.
  5. AR & VR World Summit-Showcasing the technology and business strategies of today, with case studies from key brands pioneering these technologies.
  6. Startup Elevate–Informa Tech’s dedicated startup programme, aimed at connecting startups with industry and investment to empower the next disruptors in tech.
  7. Future of Work Summit–Learn how to future proof your workplace and create a dynamic, inspiring and inclusive environment for your employees.
  8. LeadersIn Tech Summit–Bringing together senior technology leaders across industries including retail, finance, healthcare and government, to discuss the implications of evolving technologies for businesses and consumers
  9. Cloud & DevOps World Summit-Join technologists and innovators to discuss cloud innovation, DevOps, container deployment, Kubernetes, serverless architecture, automation, securing your cloud and more.
  10. 5G World–Learn, network and partner with 2,500 telecoms professionals at the only global event defining the future of 5G.
  11. Mission Critical Technologies-Addressing the global public safety market’s need to be quicker, smarter and more efficient at keeping citizens safe.

London Tech Week saw 55,000 attendees last year. It is anticipated that this year’s TechXLR8 will welcome more than 15,000 attendees, 8,000 companies, and 600 tech guru speakers. There is set to be more than 300 exhibitors, with at least 90 countries represented (with nearly 70% attendees at director level and above).

<![CDATA[LinkedIn and my top 5 advice to generate business...]]>Tue, 04 Jun 2019 09:36:58 GMThttp://candycecosta.design/blog--news/linkedin-and-my-top-5-advice-to-generate-business

Why Linkedin

  • 610 million professionals use LinkedIn
  • ⅘ LinkedIn members drive business decisions
  • 2X the buying power of average web audiences
  • #1 platform for B2B lead generation

How it works

Business networking: allows you to search, connect and develop business relationships in real time with anyone around the world.

Personal branding: allows you to develop and build a strong personal branding as an expert in your field.

Joint venture: legal term for collaboration between two businesses.

Marketing: You can have the best product or service but if no one knows about it then you don’t really have a business.

Last but not least...

LinkedIn Marketing

Passive and Active Marketing.
  • Passive: LI search and recommendations + Introductions + testimonials 
  • Active: Optimize profile + post regularly + comment people posts + participate in groups + invite people to connect (add a personal note) + articles + business page 
*LinkedIn paid advertising and LinkedIn premium (membership).

My 5 top advices

Business Networking

See your LinkedIn as a real  networking event. Some people will not be a match for you. And it is not a problem actually is good, you know exactly who you want to talk to. 

How you find this people? 
Job titles, industry, hashtags, 2nd connections, LI recommendations, groups, import your business contacts, cities, people that comment in your posts, etc.

Personal Branding

Here take into consideration 3 points:
Optimize your profile - your custom URL, professional photo, summary section filled with industry SEO, add media, cover photo, headline industry related (i help…),  etc

Post, videos and articles.

Joint Venture

A collaboration or partnership. It won’t work without a relationship where both are comfortable and trusting in each other.


You can have the best product or service but if no one knows about it then you don’t really have a business.
Post thinking about your branding, target clients, products or services and all benefits, etc
Linkedin doesn't like images or outside links - so I suggest do not post using those tricks because it could work in a negative way (no engagement).

LinkedIn Marketing

Passive: LI search and recommendations + Introductions + testimonials.
Active: Optimize profile + post regularly + comment people posts + participate in groups + invite people to connect (add a personal note) + articles + business page.

Follow us for more advice in Digital Marketing and Social Media.
<![CDATA[3 powerful Reasons why you should create a sales funnel!]]>Mon, 27 May 2019 17:21:44 GMThttp://candycecosta.design/blog--news/3-powerful-reasons-why-you-should-create-a-sales-funnelPicture
Everybody is talking about Sales Funnel!

There are some reasons people get excited and you probably wondering what the reasons are.

Here is my short answer:

Sales Funnels are going to speed the time you spend trying to find new clients and customers, it will help you to focus on your current clients with powerful messages and clarify in which stage your current client database is - ready to buy or need more work!

How can I do that?

"Finding new Clients"

Using the method ToFu (top of the funnel) /MoFu (middle of the funnel) and BoFu (bottom of the funnel).

Here we can apply the ToFu (top of the funnel) stage to nurture potential  customer without overwhelming them with a high volume of emails and instead of captivivating their attention and curiosity, you will annoying and drive them away.

1. Speed the time you spend trying to find new clients and customers

In a Sales Funnel, you will attract people interested in you product/services straight away - so when you are prospecting, your landing page will (we hope!) bring several people directly to your offer and with that, you will expect a number of new customer on your database. This is just the first step ahead building an effective sales funnel.

Remember that an effective sales process enclose a series of steps from prospecting to nurturing.

First, let's talk about the 3 stages of a sales funnel.

The ToFu stage (top of the funnel) focuses on a high volume of leads and we never know, at this moment, if they are ready to buy from us immediately. It is important on this stage that we nurture this relationship offering relevant information that address a problem or a need that they might have - it would include blog articles, testimonials, infographics, newsletters, etc. Usually we create a landing page with a free offer or a free ebook to get their attention - here you should create offers based on your buyer persona.

The MoFu stage (middle of the funnel) focuses on you should positioning your company as the best provider. You know your customer, you know their "pain" and you can give them the BEST solution. It is important on this stage that we really know our audience and how we will help them to move into our sales funnel. Here you will include articles, webinars, promo materials, case studies, etc. Usually here we should align with the sales team to create content based on customers' concerns.

The BoFu (bottom of the funnel) focused on closing the sales with a person-to-person contact or an offer to buy a service/ product immediately. Here, you are finishing the sales process while creating a long lasting relationship with your customer. Here, you can send a demo, a consultation, trials, etc. Here, the most important point is to make pressure without making pressure. An offer in this stage is irresistible, it is the RIGHT answer for their problems.

2. Help you to focus on your current clients with powerful messages

I am talking about the Content Marketing Funnel. During the process that each customer goes through, the main idea is always the same: nurturing the customer with one main goal, selling your products/services. The majority of Sales Funnels will use different ways of content to warm your lead and it consists in 4 major stages:

Awareness: initial stage where you will make the customer aware of your company
Interest: customer visit your website for more information (starting the nurture process - warm lead)
Decision: customer understands that your company offer the right product for them (hot lead)
Action: final stage when the customer convert into an actual buyer.

Content Marketing Funnel is 100% dependent and linked with your Sales Content - throughout the  Funnel, your customer will move through the four stages, engaging with your content (your website, blog, videos, articles, social media) that encourage them to make the decision to purchase from your company.

3. Clarify in which stage your client database is - ready to buy or need more work!

Here, we are going to talk about the sales process inside a Sales Funnel. Typically, a sales process (or sales pipeline) has 5 to 7 steps:


In a Sales Funnel, the stages can be different depending on the product/service and structure you want to be set but we can have a "formula" of:

Prospecting (awareness)
Cultivating (qualify)
Demostrate Value (decision)

In a Sales Funnel, depending of your offer or how the customer relationship has been matured, you can start a funnel and get a high converting rates in the MoFu. Example: you have been following that fantastic sales coach and he/she is offering 50% on the lastest training masterclass, you click on the CTA (call to action button) in your email and voila, you buy the product.

So if you analyse your audience's behaviour, capture their attention, have your offer + landing page, you can start a sales funnel in different stages of the funnel depending on your relationship with your customer. You can suceed because the stage of  qualify/demostrate value has been strong enough to close the deal.
 Only 3 percent of first-time visitors to websites are ready to make a purchase.

How can I make this simple?

Creating a Sales Funnel is hard work and its necessary a lot of skills - sales, marketing, content - so the big secret here is be clear with your offer/benefits, speak loud to your target audience and remember to take into consideration what your audience is looking for... without that, there is no successful funnel.

See you around!
Candyce Costa ☕

<![CDATA[My 10 TOP Productivity Tools to help you through your daily routine (and 2 bonus)]]>Mon, 27 May 2019 15:15:44 GMThttp://candycecosta.design/blog--news/my-10-top-productivity-tools-to-help-you-through-your-daily-routine
Time is money, so let's not waste out time (and money) in complicated and overlong daily activities that take us hostage in a never ending do it list that keeps us "trying to catch our tail". Have you ever felt that way?

I remember when I was felling totally lost and overwhelmed trying to understand time management and productivity tools to make my day easy and faster and when I realize how valuable my time is, and with all the ways to waste it (checking our Facebook account and get lost scrolling to find out that our cousin got drunk again last Friday), I totally develop a few tricks to make better use of my time not only at work but in my life in general.

Today, I am going to share my TOP 10 productivity tools to help you through your daily routine.

TOP 10 productivity tools to help you through your daily routine.

1. Asana

Asana is a team productivity tool that helps people stay on task and organized. Work well with teams because you can keep all tasks and activities in one spot while assigning various users different projects.
2. Trello (Visual Organizer)

This one is my personal organizer. Trello looks like Pinterest and it is a very visual way to stay organized. You can create lists, labels, tasks, and you can drag and drop as well create a team sharing boards (with family and friends as well).
3. Google Drive (Along with Google Docs and Google Spreadsheets)

Just easy to share and edit files with all your team and even clients. You have the feature to edit and share link, it will backup all your data, files, photos and videos, and you can have access anywhere. And it is FREE!

4. ColorNote

It is a handy and versatile app that save notes. You can create notes and checklists, color-code organize them, sharing notes (even via email, mine is integrated with Gmail), adding auto-link, setting reminders, and more.
5. Buffer or Hootsuite (Social Media Management)

Help you manage various social media accounts. Both have an one easy-to-use dashboard and I use Hootsuite to schedule posts, organize Twitter list and followers, measure performance and Buffer for sharing web articles because you can connect it to while you are searching the web and see an interesting article. With Buffer Pocket, you can add the article into your queue and then, share with your followers.

6. Rescue Time

This gives you an accurate picure of how you spend time helping you to be more productive. I love the feature to block distracting websites - you can add an amount of time you want to spend and after that, they will block the website. Also, they will send notifications when you spend too much time in one activity (paid service). If you use Chrome, you can try a free extension StayFocused.

7. SaneBox

Helps you processing and cleaning your email box based on your ongoing email activity. Simple like that! Saves you time! They have one cheaper version for one email account that costs $24/year. You can also Try Spark for your iPhone, Ipad and Android.

8. Skype and Zoom

I use both for communicate with clients and my team and also. I prefer Skype to call international numbers for less (mobile and landline) while I prefer Zoom when I have to share the conversation with more than 1 person and to share my screen.

9. HubSpot

Helps you generating website leads and tracking contact activity. You can create customized emails templates and measure performance - you can integrate with your Gmail account. There is a FREE plan.
10. Mailchimp

I use to send marketing campaigns as well creating Landing Pages. The dashboard is easy and you can check out your email campaign performance, engagement, automate your workflow and they have a lot of tips and advise to make it beautiful.
There is a FREE plan as well.
Bonus 1: TypeForm

I create all of my surveys, registrations and interviews (for my magazine) using TypeForm!
It is easy, drag and drop and you can connect with your Mailchimp, HubSpot and Trello.
Bonus 2: Grammarly

Best tool ever to check your grammar and spelling, there is also a context based suggestions to improve your content. It is FREE and a must-have if writing is part of your day.

My final Thought!

I hope this tools would help you to get your productivity higher. Just remember that nothing is more important that your commitment with your task and project - it won't work if you are not commit to make things happen. Distractions are everywhere and if you use all the best productivity tools and apps without seriously thinking on your daily priorities and performance, you won't "win this war".

See you around!
Candyce Costa ☕