Everybody is talking about Sales Funnel!
There are some reasons people get excited and you probably wondering what the reasons are.
Here is my short answer:
Sales Funnels are going to speed the time you spend trying to find new clients and customers, it will help you to focus on your current clients with powerful messages and clarify in which stage your current client database is - ready to buy or need more work!
How can I do that?
"Finding new Clients"
Using the method ToFu (top of the funnel) /MoFu (middle of the funnel) and BoFu (bottom of the funnel).
Here we can apply the ToFu (top of the funnel) stage to nurture potential customer without overwhelming them with a high volume of emails and instead of captivivating their attention and curiosity, you will annoying and drive them away.
1. Speed the time you spend trying to find new clients and customers
In a Sales Funnel, you will attract people interested in you product/services straight away - so when you are prospecting, your landing page will (we hope!) bring several people directly to your offer and with that, you will expect a number of new customer on your database. This is just the first step ahead building an effective sales funnel.
Remember that an effective sales process enclose a series of steps from prospecting to nurturing.
First, let's talk about the 3 stages of a sales funnel.
The ToFu stage (top of the funnel) focuses on a high volume of leads and we never know, at this moment, if they are ready to buy from us immediately. It is important on this stage that we nurture this relationship offering relevant information that address a problem or a need that they might have - it would include blog articles, testimonials, infographics, newsletters, etc. Usually we create a landing page with a free offer or a free ebook to get their attention - here you should create offers based on your buyer persona.
The MoFu stage (middle of the funnel) focuses on you should positioning your company as the best provider. You know your customer, you know their "pain" and you can give them the BEST solution. It is important on this stage that we really know our audience and how we will help them to move into our sales funnel. Here you will include articles, webinars, promo materials, case studies, etc. Usually here we should align with the sales team to create content based on customers' concerns.
The BoFu (bottom of the funnel) focused on closing the sales with a person-to-person contact or an offer to buy a service/ product immediately. Here, you are finishing the sales process while creating a long lasting relationship with your customer. Here, you can send a demo, a consultation, trials, etc. Here, the most important point is to make pressure without making pressure. An offer in this stage is irresistible, it is the RIGHT answer for their problems.
B2B Digital Marketing and Social Media Consultant Candyce has spend the past 15 years working in B2B Sales and Marketing for various tech brands driving digital transformation and product experiences with her knowledge and expertise. She is a consultant, advisor, founder of "Digital Business Women", a Digital Magazine focused on Women in Tech and Digital Businesses, a speaker & panellist at various technology & lifestyle events. A self confessed tech geek, technology is part of her life every.single.day. Candyce lives near London and you can find her working while searching the best cup of coffee when travelling around Europe.