How it works
Business networking: allows you to search, connect and develop business relationships in real time with anyone around the world.
Personal branding: allows you to develop and build a strong personal branding as an expert in your field.
Joint venture: legal term for collaboration between two businesses.
Marketing: You can have the best product or service but if no one knows about it then you don’t really have a business.
Last but not least...
Passive and Active Marketing.
My 5 top advices
See your LinkedIn as a real networking event. Some people will not be a match for you. And it is not a problem actually is good, you know exactly who you want to talk to.
How you find this people?
Job titles, industry, hashtags, 2nd connections, LI recommendations, groups, import your business contacts, cities, people that comment in your posts, etc.
Here take into consideration 3 points:
Optimize your profile - your custom URL, professional photo, summary section filled with industry SEO, add media, cover photo, headline industry related (i help…), etc
Post, videos and articles.
A collaboration or partnership. It won’t work without a relationship where both are comfortable and trusting in each other.
You can have the best product or service but if no one knows about it then you don’t really have a business.
Post thinking about your branding, target clients, products or services and all benefits, etc
Linkedin doesn't like images or outside links - so I suggest do not post using those tricks because it could work in a negative way (no engagement).
Passive: LI search and recommendations + Introductions + testimonials.
Active: Optimize profile + post regularly + comment people posts + participate in groups + invite people to connect (add a personal note) + articles + business page.
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B2B Digital Marketing and Social Media Consultant Candyce has spend the past 15 years working in B2B Sales and Marketing for various tech brands driving digital transformation and product experiences with her knowledge and expertise. She is a consultant, advisor, founder of "Digital Business Women", a Digital Magazine focused on Women in Tech and Digital Businesses, a speaker & panellist at various technology & lifestyle events. A self confessed tech geek, technology is part of her life every.single.day. Candyce lives near London and you can find her working while searching the best cup of coffee when travelling around Europe.